The Ford Endeavour's fortunes in the market are emblematic of how the mighty fall. In 2003, the sports utility vehicle bearing the Blue Oval badge swept the market and was heartily welcomed as the most manly among off-road vehicles that one could buy for around Rs 20 lakh. In time, however, competition like Toyota's Fortuner started getting the better of this Ford SUV. The dwindling popularity of the Endeavour forced the American car maker to think of a second facelift for the SUV since its launch. Needless to say, a nip-and-tuck is hardly the answer for the burly machine's shortcomings. Realising this, Ford will be hoping to win back customers in 2015 when it comes out with a brand new Endeavour. For the time being, however, we have a revamped Endeavour as an appetizer building up to the main course. We take this mammoth machine for a spin and find out whether one should wait for the 2015 model or rush to the Ford showroom right away and drive out with the current version.
Climb inside, and the SUV's cabin looks all too familiar. You plonk yourself on the new leather upholstery seat and you remember how low the Endeavour's seats have always felt. One can't complain much about headroom though, but due to the low seats one does feel cramped in the second row. All the seats in the three rows lack thigh support and the foldable seats in the last row can, at best, be used by children. Because of the car's huge proportions, the rear parking camera feature is a welcome addition as it makes parking a much easier task. The touchscreen display of the entertainment system, apart from showing the parking camera's images, also facilitates control of the navigation device. It is equipped with Bluetooth connectivity. Amid all this, what does stick out like a sore thumb is the absence of steering-mounted audio controls on the top-of-line trim, though twin safety airbags and ABS are standard features in all variants.
With its humongous proportions, the Endeavour is not a handler to rave about and neither is it supposed to be. But there is lack of feedback from the steering wheel and the car tends to feel leaden at slow speeds or when reversing. Due to its ladder frame chassis and spongy leaf-spring suspensions, the ride quality is quite bumpy, especially for rear passengers, even on macadam. But this set-up has its advantages because it soaks up most of the bumps during troublesome off-road drives.
Arup Das is Features Editor at AutoX
FORD ENDEAVOUR 3.0 LITRE 4X4
Engine: 2953cc
Power: 154 bhp @ 3200 rpm
Torque: 380 Nm @ 2500 rpm
Gearbox: 5 speed automatic
Fuel economy: 12.6 kmpl (ARAI)
Price: Rs 23.06 lakh
(Ex-showroom, Delhi)