Bangalore-based TTK Prestige has appointed Abhishek Bachchan and Aishwarya Rai Bachchan as brand ambassadors for its kitchen appliances in a deal estimated to be around Rs 6 crore a year. The couple, will endorse the Prestige brand of cookware for three years.
However, Chandru Kalro, chief operating officer, TTK Prestige says that his company would look at extending its association with the star couple beyond the stipulated three years. “We see it as a long-term association,” Kalro said. This is the second outing for the star couple in adland after their much publicised commercial for Lux in 2009.
