Airtel, Idea, Vodafone in tug-of-war with Jio for customers with big bucks

Jio arrived in India as a disruptive player, bringing free calls, data, scrapping roaming charges

Reliance Jio arrived in India as a disruptive player, bringing free voice calls, data, scrapping roaming charges, etc. Along with flaunting its cheap offers, Jio has been sinisterly targetting users of its rival operators. This, in turn, has compelled other telecom firms to focus on high-paying customers.

Telecom operators' effort to battle with Jio

Recently, responding to Jio's launch of Prime subscription, under which the firm aims to retain its 100 million user base after its free services end on 31 March, Bharti Airtel introduced a Rs 145 and Rs 349 plan. The cheaper plan offers 14 GB data per