Amazon India doubles seller base to 200,000 in under a year

It's innovations of Easy Ship and Seller Flex have been instrumental in onboarding small town SMEs

Online retail giant Amazon’s India marketplace has doubled its base of sellers to 200,000 in a little over eleven months as it looks to penetrate deeper into the country’s smaller towns to beat local rival Flipkart.

The crossing of the milestone comes as Amazon celebrates its fourth anniversary in India where it has pledged to invest $5 billion to grow its business. With India mandating online retailers to adopt a marketplace model, Amazon has had to get creative in onboarding third-party sellers.

“We have been laser focused in our ambitious vision of transforming the way India sells and evolving a