After taking its fashion and mobile phone buying experience offline, Amazon India is now taking its induction of new sellers offline, this festive season. The online marketplace giant plans to open 45 offline kiosks or ‘Seller Cafés’ in 20 cities, mostly in tier-II and tier-III towns, which would help in bring in more sellers and also help its existing seller base with various issues.
The company — which has for the past five weeks been inducting 2,500 sellers per week — now has as many as 225,000 vendors on its platform, selling over 160 million products.
“Sellers will be able to walk