Amazon, the US-based online retail giant, has expanded its global selling programme in India by enabling its local sellers to tap business clients in markets of the US, Europe and Japan. Even though Amazon had opened its global platform to Indian sellers in 2015, they were allowed to ship products only to end-consumers. The company has opened the platform for business-to-business (B2B) channels as it sees an uptick in demand in that segment.
“We want to help Indian exporters and sellers reach business buyers across the world,” said Peeyush Nahar, vice-president, B2B Marketplace Business , Amazon. “We have been piloting