American online retail giant Amazon has picked up a 5 per cent stake in Shoppers Stop for Rs 179.26 crore, its first foray into India’s offline retail space as it looks to beat rivals Flipkart and Paytm Mall.
E-commerce is estimated to make up only 2 per cent of India’s overall retail sector, with nearly half of the sales coming from smartphones. Amazon is looking to expand its presence in the country beyond online retail. It has got a licence to operate food retail, offering customers grocery. Last week, Amazon tied up with Shoppers Stop to open experience