 "Amazon")
Nearly 10 months after its launch, Amazon’s Rs 499 Prime loyalty service drove one of every three orders on the platform during its Great Indian Sale that started Thursday and ended on Sunday.
Prime is increasingly becoming a trend of how people shop on Amazon in India, following a global trend that sees customers signing up to the service and spending about twice as much as non-Prime customers.
“We saw Prime customers shopping very heavily in the sale, contributing anywhere from 35-37 per cent of the orders coming in. Also, sales tend to drive up this programme and
Prime is increasingly becoming a trend of how people shop on Amazon in India, following a global trend that sees customers signing up to the service and spending about twice as much as non-Prime customers.
“We saw Prime customers shopping very heavily in the sale, contributing anywhere from 35-37 per cent of the orders coming in. Also, sales tend to drive up this programme and
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