BBC Worldwide, Amazon India enter licensing deal

Amazon Prime Video gets access to more than 600 hrs of factual & pre-school content from BBC

BBC Worldwide and e-commerce major Amazon India have entered a licensing deal that gives the latter’s content streaming service in India, Amazon Prime Video access to more than 600 hours of factual and pre-school content from the BBC. Amazon Prime launched in India in July 2016, and launched its Prime Video streaming service in December 2016.

Myleeta Aga, SVP and GM of India, BBC Worldwide, said, “In the last year or so, we have seen digital consumption in India increase exponentially. We are very excited to be partnering with Amazon Prime Video India to satisfy viewers’ demands