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Chennai office rejects Tencent's patent application for online ads

Says Tencent's method is a mere software application, and hence is not patentable

Intellectual property image via Shutterstock.
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Gireesh Babu Chennai
Chinese technology major Tencent Technology (Shenzhen) Company Ltd, one of the world's largest internet companies which owns instant messenger platforms QQ and WeChat, has lost a patent approval for its online advertisement resources searching method and apparatus in India.
Tencent had filed the patent application with the Chennai Patent Office in 2009.
There are many types of online ads such as text linkages, flag advertisements and videos, and an online advertisement resource refers to a location for exhibiting an advertisement on a website or instant messaging software.
A network media publishing an online advertisement generally has numerous and complicated resources, each with different

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