Coffee Board to revive India Coffee House with 75 shops, take on big chains

Plans to rope in private sector to run outlets on franchise basis, use traditional and social media to build brand

The State-run Coffee Board is planning to revive and expand India Coffee Houses (ICHs) along with private players. The Board aims to open atleast 75 full-service ICHs over the next three years, to take on the organised chains in the Rs 18.64 billion market.

This is one of the initiatives taken by the Board to increase domestic consumption in India, says the Board.

The Coffee Board's ICH outlets have been popular across the country for more than eight decades now, for the pure coffee and snacks they offer.

Its first attempt at setting up branded outlets was in the 1940s,