Danone India eyes over Rs 250 cr from family health drinks

It is hoping to capture 5-10% of the Rs 4,000-cr market

France-based global food company Danone SA is eyeing over Rs 250 crore revenue from its family health drinks business in the coming three years as it is preparing a slew of product launches in the country.

While the company's Indian division is aiming to double its consolidated topline in nutrition portfolio by 2020 by introducing new products and opt for cost control which will better its margins, Danone India is hoping to capture 5-10 per cent of the Rs 4,000 crore strong family health drinks market in India, which is currently growing by eight per cent.

It has recently launched the Protinex