Electric sparks: M&M flags issues with Tata Motors e-car pricing

Pawan Goenka says not sure about selling cars in phase-II

M&M, which is competing with rival Tata Motors in the country’s largest electric car tender, said the company finds it “difficult” to comprehend the latter’s pricing in the tender. Tata Motors quoted a price of Rs 10.16 lakh for its electric Tigor sedan in the tender for 10,000 electric cars when M&M offered to sell its e-Verito at approximately Rs 12 lakh (both prices are exclusive of the goods and services tax).

“This pricing is difficult for us to comprehend given the fact that we have been in the business for more than five years and have good knowledge about