Flipkart taps more first-time premium buyers with EMIs, exchange, buybacks

Move to prompt customers to upgrade their smartphones quicker, will also lock them in with Flipkart

India's largest e-commerce marketplace Flipkart is looking to get more first time online shoppers to buy from it with offerings such as no-cost equated monthly instalments (EMIs), guaranteed buybacks and product exchange. This will also help reduce its reliance on offering discounts to boost sales.

In its most recent Big 10 sale, the company saw 70 per cent of all smartphone buyers opt for at least one of the three offerings, helping increase the average selling price of smartphones by as much as 25 per cent to Rs 12,000 from Rs 8,000-9,000 during the five day long sale that ended on