 "GoAir, SpiceJet woo passengers with discounts, loyalty cards")
Two airlines are giving offers of cheaper tickets and discounts at hotels/cafes. GoAir is offering discounts up to 50 per cent at select hotels, cafes, spas and gift outlets through its boarding pass privilege scheme. SpiceJet has launched a pre-paid-cum-loyalty card called SpiceClub, which gives members discounted and free tickets on occasions such as birthdays and anniversaries.
GoAir said its customers could avail of the discounts on presenting their boarding passes at any of the partner outlets within 30 days of their travel. SpiceJet said their card, designed to enhance engagement with frequent flyers, while also targeting new customers, offers privileges such as a free ticket on one's birthday, up to 50 per cent off on domestic air tickets for two on an anniversary, free vouchers, priority check-in and updates about new offers. The loyalty card membership has a minimum fee of Rs 599 and customers can avail of benefits worth Rs 5,999.
Amit Srivastava, vice-president at SpiceJet, said: “We are always looking at ways and means to serve our customers better. Customer satisfaction automatically translates into highest Passenger Load Factor (over 90 per cent here for the past 10 months) and higher ancillary revenue.”
