Govt creating umbrella body to provide assistance to filmmakers: Irani

She said the industry must look at using artificial intelligence to enhance customer experience

The government is creating an umbrella body to provide assistance to filmmakers, Union I&B minister Smriti Irani said in Mumbai on Sunday.

Noting that organisations like the National Film Development Corporation are working in silos, Irani said the present mode of functioning makes the whole industry work in a fragmented manner.

"We are planning to create a committee that will bring all of these functionalities under one umbrellaWe would like to leverage technology to ensure that the distance between government and the a filmmaker needing assistance is lessened," she said inaugurating the media and entertainment industry annual gathering