India, 5 other nations to drive ad spends in 2018

Amazon India is second-biggest advertiser after Hindustan Unilever: GroupM

A bunch of countries will drive 68 per cent of incremental advertising expenditure in calendar year 2018, the world’s largest media agency GroupM said on Monday, with India being one of them. The others include the US, China, Argentina, Japan and the UK, all of which will help push up overall advertising growth in the world to 4.3 per cent in 2018 versus 3.1 per cent this year.

The report, which highlights the trends for the new year, said India was looking past recent reform disruptions such as demonetisation and the goods and services tax (GST), supporting growth in an array