The Indian online retail market is in flux. On April 10, Flipkart raised $1.4 billion and added Ebay, Tencent, and Microsoft to an investor list that already included Tiger Global Management, Naspers Group, Accel Partners, and DST Global. In addition, Softbank is working on selling Snapdeal, the third-largest online retailer in India, to Flipkart and investing in Flipkart to take on the rapidly growing Amazon. This realignment of investors follows the slowdown in India’s online retail growth rate in 2016. We at Forrester slashed our online retail forecast for India by more than a third (down from the $75 billion