 "ITC")
Diversified conglomerate ITC, which ventured into chocolates and coffee last year with premium offers under the Fabelle and Sunbean brands, is now looking to launch a popular range.
Though the brand architecture for the popular range is yet to be finalised, the launch could happen sometime next year. The popular range would pit ITC against the likes of Cadbury’s and Nestle in the chocolates segment.
The coffee segment is dominated largely by Nestle and Hindustan Unilever and mass range of coffee would put ITC in competition with some of the premium variants of these players.
ITC’s plan is to leverage
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