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ITC which started off as the Imperial Tobacco Company but is now involved in everything from hotels to potato chips, is making use of defence technology in product offerings from Kitchens of India -- it’s ready-to-eat food brand.
The company has announced the launch of a new version of Dal Bukhara, a dish associated with the North West Frontier Province, which cuts down the cooking time from nearly a day-down to a few minutes.
The product, which traditionally takes 18 hours of preparation involving cooking over coal fires, is now prepared in a total of five minutes in frying pan. It is even faster in a microwave, with a cooking time of one or two minutes, according to the company website.
The product is based on ‘technology developed by Defence Food Research Laboratory / Defence Research and Development Organisation,’ according to the Kitchens of India website.
The dish consists of black lentils prepared with spices. The ITC version can last for 35 months or nearly three years from the date of manufacture.
The company makes use of a unique food processing technology of treating food to a very high temperature under high pressure. It is then immediately packed in a 4 layered pouch which retains freshness.
It is packed in parcels without preservatives, said the company.
