Latest Apple revelation may not impact India sales

Apple has tied up with Reliance Digital in India, apart from e-commerce channels such as Flipkart and Amazon, to offer lucrative offers to ensure a strong presence in the premium segment

IPhone sales in India may not be affected by the revelation that Apple released software to slow down previous generation smartphones as buyers continue to look at it as an aspirational brand.

Apple has a very strong brand recall value in the premium segment, a long-term performance issue will impact its market share given that other players have started creeping into a segment dominated by Apple and Samsung till a year ago, say analysts.

Last week, Apple increased prices of its phones in India following increased taxes on imported phones. The prices increased by an average of 3.5 per cent except in