The Indian media and entertainment (M&E) industry would nearly double in size by 2022, clocking 11-12 per cent CAGR between 2016 and 2022. The industry would also be able to generate direct and indirect employment of 4 million people in the next four to five years, a report by CII-BCG said.
Currently, the direct economic impact by the M&E industry is Rs 1,35,000 crore, while employing over a million people. Taking the total economic impact, including indirect and induced benefits to the economy, the report estimates the industry’s output at Rs 4,50,000 crore, contributing 2.8 per cent to India’s GDP. When