Mixed response to Pepsi-Coke boycott in Tamil Nadu

Traders' body says retailers have supported boycott; eateries, supermarkets seek more time to decide

As the traders body's boycott of PepsiCo and Coca-Cola products across Tamil Nadu started on Wednesday, the initiative received a mixed response from retailers. The non-alcoholic beverage is expected to lose around Rs 1,400-1,500 crore of business every year if the ban comes into effect as expected. 

A M Vikrama Raja, president, Tamil Nadu Vanigar Sangham and Tamil Nadu Traders Federation said all retailers and shopkeepers in the state have begun to boycott these two MNC products, while many of the restaurants and super markets are continuing to sell and they have sought time.

"The traders body called for a