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Myntra expects to see five-fold jump in sales during upcoming sale

The company is also experimenting with offline retail with its popular private label Roadster

Myntra
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BS Reporter Bengaluru
Flipkart-owned online fashion retailer Myntra expects to see a five-fold jump in sales during its upcoming three-day flagship End of Reason Sale that will be held between June 24 and 26.

For its sixth edition of the sale, Myntra says it has lined up a spread of over 10 million products from across 1,800 brands and is offering discounts of up to 80 per cent. The company expects the sale to attract 20 million customers, with over 400,000 of them being first time shoppers on its platform.

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