Business Standard

Eicher CEO downplays Bajaj claims, says not easy to unseat Royal Enfield

Enfield enjoys almost the entire 250-350 cc motorcycle market in country

Siddhartha Lal
Premium

Siddhartha Lal

Ajay Modi New Delhi
Royal Enfield, well known for its bullets, said it is not going to be easy for any new entrant to unseat the company. Bajaj Auto, which entered the 350-500cc motorcycle segment in December, claimed to have overtaken Royal Enfield in February in volumes.

“If you look at the 250 cc plus motorcycle market in India, every 19 of 20 products are sold by us…that is a reality. It is not that easy to unseat someone who is doing this,” Siddhartha Lal, managing director and chief executive officer of Eicher (which owns Enfield) told Business Standard. Bajaj’s claim was based on

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