The acqui-hire is in line with Voonik's motto to offer a completely personalised shopping experience to users. The TrialKart mobile app enables users to choose any listed product and click on 'Try' option to visualise how the piece of clothing or accessory would look on them. The app also allows users to zoom in, readjust and reorient the product to get a holistic picture.
"The TrialKart team will be a valuable addition to our technology team in redefining the fashion shopping experience," said Sujayath Ali, co-founder and chief executive officer, Voonik.
TrialKart was co-founded by Vipul Divyanshu, Jayalakshmi Manohar and Harsha M about five months ago. "Voonik has made tremendous headway by offering the most personalised and compelling shopping experience. Our entire team is thrilled at the opportunity to grow under the brand's aegis," said Harsha.
In April 2013, Myntra, the largest player in the Indian e-commerce platform for fashion and lifestyle products, had acquired San Francisco-based FITIQUETTE, a virtual fitting room.