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Online fashion retailer Voonik acqui-hires virtual dressing room app TrialKart

The TrialKart app enables users to choose any listed product and visualise how the piece of clothing or accessory would look on them

Online fashion retailer Voonik acqui-hires virtual dressing room app TrialKart

BS Reporter Bengaluru
Bengaluru-based online fashion retailer for women Voonik on Wednesday said it has acqui-hired TrialKart, a mobile platform for providing a virtual dressing room experience to its customers. The TrialKart team will build a new division at Voonik called Image Intelligence, which will augment the technology backbone of Voonik app.

The acqui-hire is in line with Voonik's motto to offer a completely personalised shopping experience to users. The TrialKart mobile app enables users to choose any listed product and click on 'Try' option to visualise how the piece of clothing or accessory would look on them. The app also allows users to zoom in, readjust and reorient the product to get a holistic picture.

 

"The TrialKart team will be a valuable addition to our technology team in redefining the fashion shopping experience," said Sujayath Ali, co-founder and chief executive officer, Voonik.

TrialKart was co-founded by Vipul Divyanshu, Jayalakshmi Manohar and Harsha M about five months ago. "Voonik has made tremendous headway by offering the most personalised and compelling shopping experience. Our entire team is thrilled at the opportunity to grow under the brand's aegis," said Harsha.

In April 2013, Myntra, the largest player in the Indian e-commerce platform for fashion and lifestyle products, had acquired San Francisco-based FITIQUETTE, a virtual fitting room.

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First Published: Aug 26 2015 | 4:52 PM IST

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