Online jewellery sales double this Dhanteras

Online gems and jewellery marketplaces struck gold this Dhanteras, with many claiming 100 per cent growth year-on-year. According to the biggest online jewellery platforms, sale of gold jewellery under Rs 1 lakh has drastically risen, which has directly helped them in increasing sales.

Demonetisation and changes in the buying patterns of consumers have helped in pushing the online sales. According to industry experts, after the demonetisation the amount and value of gold jewellery being bought has gone down. “Compared to last year, we witnessed a strong spike on and around Dhanteras. Sale of jewellery priced under a lakh has been high.