Business Standard

Saturday, December 21, 2024 | 10:14 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

Paytm creates Rs 1,000-cr war chest for festive sales

The firm will invest over Rs 1,000 crore in marketing, cash backs and promotional spends

Paytm creates Rs 1,000-cr war chest for festive sales
Premium

BS Reporter New Delhi
Planning to make a splash this festive season for its first major sale Paytm Mall, owned by Paytm Ecommerce Pvt Ltd has prepared a Rs 1,000-crore war chest.

The recently-launched online mall app has brought in over 1,000 brand stores and 15,000 brand-authorised retailers, selling over 65 million products.

Since this is the company’s first festival season sale since launch, it is aggressively getting shopkeepers and brand authorised stores on board to offer better buying experience and faster deliveries.

The company will invest over Rs 1,000 crore in marketing, cash backs and promotional spends. “Our promise is to offer customers the best and

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in