Planning to make a splash this festive season for its first major sale Paytm Mall, owned by Paytm Ecommerce Pvt Ltd has prepared a Rs 1,000-crore war chest.
The recently-launched online mall app has brought in over 1,000 brand stores and 15,000 brand-authorised retailers, selling over 65 million products.
Since this is the company’s first festival season sale since launch, it is aggressively getting shopkeepers and brand authorised stores on board to offer better buying experience and faster deliveries.
The company will invest over Rs 1,000 crore in marketing, cash backs and promotional spends. “Our promise is to offer customers the best and