Paytm Mall to be the top e-tailer by next year: COO Amit Sinha

For Paytm Mall — the latest entrant in the big-bang festive sales war — what mattered more than elbowing out competition this time was to understand the market and test the waters. Wrapping up the first edition of ‘Mera Cashback Sale’, Chief Operating Officer Amit Sinha tells Karan Choudhury that by next year, the company will be the top player in an ecosystem where Amazon and Flipkart rule the roost. To achieve this, Sinha says the company is ramping up logistics and also bringing in global sellers. Edited excerpts:

Your competition claims to have sold millions of smartphones. Do you think