Prime play: Jabong eyes loyalists via VIP slots, to acquire new customers

Jabong plans to acquire new customers through the 'Big Brand Sale', offering discounts from 51% to 80%

SoftBank Group-backed e-commerce major Flipkart seems to be testing waters again with its own version of loyalty programme — this time, via its fashion arms Myntra and Jabong. This is the platform’s latest move to take on Amazon’s premium membership service Prime.

While keeping plans under wraps, Ananth Narayanan, chief executive Myntra and Jabong, said that they have plans for launching a loyalty programme for both the fashion platforms. “We do have plans for loyalty programmes and memberships for Myntra and Jabong. The slots may be one feature of it. There would be many other things that are actually being