Print circulation in India bucks global trend; grows 4.8% over last decade

India showed a growth on both the circulation front and the number of publications in circulation

According to data released by the Audit Bureau of Circulation (ABC), Indian print publications have seen an increase in average daily circulation of 2.37 crore copies during the 2006-2016 period. From 3.91 crore in 2006, the average number of copies circulated per day grew to 6.28 crore, registering a CAGR of 4.87 per cent. Among the four geographic zones, North shows the highest growth at 7.83 per cent while South, West and East showed growth at 4.95 per cent, 2.81 per cent and 2.63 per cent respectively.

In this regard, India is bucking the international trend where print circulation is on