Early this year, Bahl's Quintillion Media, an all-digital, mobile-first media company, had launched its first product, The Quint, a Huffington-Post/BuzzFeed-like news site for India, on the Quintype platform. Quintype is a software as a service (SaaS) product that helps publishing businesses manage various faculties, including creation and distribution of content, manage audience and also to monetisation of content.
"We are excited to have Bahl support our company as he has, and are looking forward to using the funds to grow the company even more, particularly from a business standpoint," said Amit Rathore, founder of Quintype. "At Quintype, our goal is to make it just as easy to start a non-trivial media operation, as it is to start a blog. So, if you want to start a new online magazine, or a news site or app, or any other high-velocity content property, you'll be able to do it in minutes."
Quintype is a free platform available to anyone. It partners with publishers by making money through a revenue-share model, and makes money only when the publisher does.