Reliance Industries looks to storm entry-level 4G, 5G smartphone market

Four years ago, disbelief rippled through the audience at Reliance’s annual general meeting when Mukesh Ambani said he was launching 4G Volte smartphones under Reliance’s own brand name Lyf at an unbeatable price of Rs 2,999 when the average 4G smartphone at that time cost Rs 4000.

On Tuesday, during the company’s first pandemic-forced virtual annual general meeting, Ambani outlined another vision to disrupt the mobile device market again. 

The company, with its new partner Google, will build entry level 4G and 5G smartphones at the fraction of the existing cost based on optimisations to the Android operating system and the Playstore.

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