Discounts galore! RIL follows mini-Jio strategy in fuel-retail business

Its number of outlets might be lower than PSUs but the discounts ensure they can't relax

It is not only telecom where Reliance Industries (RIL) is keeping competitors on tenterhooks. The conglomerate is attempting something similar in its fuel-retailing business, forcing competitors to offer a tough fight to sustain market share. 

According to industry sources, RIL continues to offer a discount in the range of Rs 1 to Rs 1.4 to the market price. “There is no uniform discount. It is different at different pump locations, depending on the feasibility,” said one, who did not wish to be identified. Nevertheless, these are forcing competitors to match up in different ways. 

Though demonetisation offered public sector fuel