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Soon, 'chatbots' to guide you through shopping at Amazon

'Chatbots' would act as personalised salespeople

Amazon India plans to set up experience centres in several Shoppers Stop outlets as part of the Rs 179-crore deal with  the retailer
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Amazon India plans to set up experience centres in several Shoppers Stop outlets as part of the Rs 179-crore deal with the retailer

Karan Choudhury New Delhi
Soon, Amazon India might provide a ‘salesperson’ every time you shop at the online marketplace. 

The e-commerce giant is working on ‘chatbots’, which would act as personalised salespeople, to make online shopping experience more interactive and engaging.

Called the Guided Shopping programme, it is similar to Amazon’s voice-based intelligent personnel assistant, Alexa. The text-based chatbots would help shoppers in navigation and buying on the portal through their suggestions and guidance.

Chatbots would also be able to send text messages in several Indian languages and Indic dialects.

“The company has introduced some of that in Seattle as well. It is an

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