Star banks on localisation and tech to scale up IPL 2018 viewership

In its first year as the Indian Premier League broadcaster, Star India plans to scale up viewership to more than 700 million in 2018 from 550 million in 2017

Star India has big plans for Indian Premier League 2018 as it prepares to host the annual twenty-20 extravaganza for the first time, including blocking a six-month calendar for the tournament, dedicating 10 channels on its sports network and innovating with technology to attract digital viewership and engagement.

"The IPL is the biggest property in India and the challenge we had in front of us was to reimagine it and more importantly scale it up. From two languages in 2017, we'll be taking it to 6 languages in 2018 across 10 channels. And when I say 6 languages, I