TN Ban: PepsiCo, Coca-Cola working out a solution

If implemented, the ban could deliver a sales loss of Rs 1,400 cr a year for the two cola majors

PepsiCo and Coca-Cola, the two beverages majors, are trying to reach an amicable solution with traders’ associations in Tamil Nadu, who have decided not to sell their products from 1 March.
 
According to sources, local-level officials of the two Cola majors and their franchise bottlers are currently in touch with the office bearers of the associations to persuade them to revisit their decision. Top-level executives of Coke and PepsiCo, both of whom are headquartered in Gurgaon, are monitoring the situation closely. They are also considering the way forward if local-level talks fail. However, the two companies at present are