Viacom18 to enter Tamil entertainment market under Colors brand

The third South Indian GEC from the broadcaster will be launched in the fourth quarter of 2017

Media and entertainment network Viacom18 will be launching its seventh regional general entertainment channel (GEC) under the Colors brand – COLORS Tamil – in the fourth quarter of the current year. The network currently operates GECs in the Kannada, Marathi, Gujarati, Odia and Bangla markets. Last year, the broadcaster, being bullish on the future prospect of regional entertainment, launched a second Kannada GEC — COLORS Super.

The Tamil GEC market is fairly populated with close to 15 channels currently on air. Sun TV is the undisputed leader in the category, with a lead of over four times on its closest