Want to grow your start-up? Here are 3 ways Facebook can help you do that

Engagement is probably one of the most important metrics to focus on, reports Tech in Asia

Given the fast evolving business landscape, social media platforms like Facebook have never been more important for start-ups to leverage on to achieve their goals. With an incredible reach of over one billion daily active users, it goes without saying that having a solid Facebook presence can help you engage fans and grow your business

We’ve shortlisted three essential factors to help you get the ball rolling.

1 Get the word out

Just having a Facebook page isn’t enough. You need to drive traffic to your page in order to connect with your audience. While there are plenty of options available, a good