According to Audit Bureau of Circulation (ABC) data, print publications in this country had an increase in average daily circulation of 23.7 million copies from 2006 to 2016.
From 39.1 million in 2006, the average number of copies circulated a day grew to 62.8 million, a compound annual growth rate (CAGR) of 4.87 per cent. Among the four main geographic zones, the north showed the highest growth at 7.83 per cent. Growth in the south, west and east was 4.95 per cent, 2.81 per cent and 2.63 per cent, respectively.
This is contrary to the trend in the developed world, where print