 "Star TV")
Star India announced the launch of two new high definition (HD) channels, Star Sports Select HD 1 & Select HD 2 - India's first and exclusive destination for international sports fans.
The channel and programming strategy will offer an enhanced viewing experience that ensures more matches, increased behind the scenes access and in-depth analysis, all in high definition.
Star Sports Select HD 1 & HD 2 will broadcast all the action Live and will exclusively offer Premier League, Bundesliga, Grand Slam Tennis and Formula 1.
Hotstar Premium will beam all 380 matches Live. To allow football fans to sample the service, all users will be allowed to experience a free one-month trial of the service that will also get them access to the best of English shows and movies from around the world.
International sports (Football, Tennis & Formula 1) will be available on Star Sports’ Standard Definition channels up to October 31, 2016 post which Star Sports HD channels will become the exclusive viewing destination. Television coverage for the Premier League will increase to over 270 matches.
Nitin Kukreja, chief executive, Star Sports said: "Recognizing the passion of the international sports fan, we are now launching two additional high-definition channels which will only broadcast international content, namely Premier League, Bundesliga, Grand Slam Tennis and Formula 1. With this offering we will be providing many more games with an enhanced experience that HD provides."
