 "Indian Premiere League, IPL")
STAR India has attracted 11 brands for its telecast of the Vivo Indian Premier League (IPL). After the network's winning bid of the annual T20 for Rs 163.5 billion to telecast for five years, this is the first time the IPL will be available on the same network on TV and digital.
Anil Jayaraj, executive vice-president and head for ad sales, STAR Sports, believes this has been the key driver for attracting brands.
He says, “Having both TV and digital platforms means brands for the first time have the opportunity to leverage the power of multi-screen. This allows brands to combine the
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