The diabetes drug that may be worth $10 bn

Ailing Novo seeks cure with diabetes drug targeting the fat

Novo Nordisk A/S has a potent new medicine that Chief Executive Officer (CEO) Lars Fruergaard Jorgensen is counting on to nurse the drugmaker back to health.

The experimental treatment, called semaglutide, should go on sale next year as an injection for diabetes. But that’s only the first step of Novo’s development plan: Its scientists are working on a patient-friendly tablet version of the drug that could reach pharmacy shelves in 2020. They’re also testing the product for a form of liver disease, a market some analysts say may eventually yield $35 billion a year in sales, as well as obesity.

As a