Govt seeks GI certification to protect Araku Coffee's unique identity

The board is facilitating collective marketing of Araku Coffee by providing incentives at Rs 10 per kg for self-help groups and grower collectives

Coffee Board, under the Union commerce & industry ministry, has applied for the registration of Araku coffee under Geographical Indications (GI) to protect the unique identity of the coffee, grown by the tribal community of the Araku valley in Andhra Pradesh’s Visakhapatnam district.

The organic coffee, popularly known as Araku Coffee, is grown at an elevation of 1,100 metres above the mean sea level under the shade of jackfruit, silver oak, mango and banana trees. It has a delicious fruit flavour intertwined with caramel and a finish of bitter sweetness.

About 90 per cent of the total Araku Coffee production is exported