 "(From L to R) BCCI President C K Khanna with Star India Chairman & CEO Uday Shankar and Member of Committee of Administrators (BCCI) Diana Edulji at the auction for IPL media rights in Mumbai on Monday. Photo: PTI")
The CEO of the BCCI, Rahul Johri, had predicted before the IPL media auction that the rights would fetch Rs 18,000 crore. He was not far wrong. The winner, Star TV, on Monday picked up the 5-years broadcast and digital rights for an eye-popping Rs16,348 crore to stump out incumbents Sony who held the rights of the IPL since its very inception 10 years ago, having bid Rs 8,200 crore in 2008.
The initial tender documents had been picked up by 24 entities: Star India Pvt. Ltd., Amazon Seller Services Pvt. Ltd., Followon Interactive Media Pvt. Ltd., Taj TV India
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