Pepsi's 'Fukrey' campaign shows how soft drinks are linked to food, friends

Pepsi has roped in the Fukrey cast in its new campaign to show how the carbonated soft drink is linked to food and friends

Cold drink ads have gradually moved on from projecting the products as the best bet to address something as basic as quenching thirst to serving them as necessities for occasions—from the everyday to special. A new campaign by Pepsi reflects this trend, as it ropes in popular characters from the Fukrey franchise to impress upon the viewer how the carbonated soft drink ties in with friendship and food today.

The minute-long television commercial shows two of the characters, Hunny and Laali, seeing off their friend Choocha at the train platform. As the train is about the leave, Choocha asks for