Something did not go right on the weekend of July 29/30. There was an important meeting scheduled between Snapdeal and Flipkart for Monday, July 31, which was canceled. This sounded the death knell of the merger deal between the two e-commerce giants. Earlier on July 26, the board of Jasper, the holding company of Snapdeal, had given a go-ahead to continue negotiations for a Snapdeal sale to Flipkart, based on an enhanced buyout offer of $850 million by Flipkart two weeks earlier.
Five major reasons could be assigned to the demise of the deal.
1. Kunal Bahl and Rohit Bansal