Tall, pale & handsome: why more Asian men are using skin-whitening products

A growing number of young Asian men are using a plethora of whitening products

Jose, 19, is a college student in Puerto Princesa City, Philippines.

On a regular school day, after he wakes up, he takes a shower, scrubbing his body using soap made of papaya (Carica papaya), a fruit that’s said to have skin-whitening properties. Afterwards, he applies a facial whitening lotion, and before finally going to school he uses SPF 30 sunscreen, again with whitening properties, on his face and arms.

Jose was one of many young people I met in my ethnographic work as part of the Chemical Youth Project, a research programme that sought to document and make sense