Are brand campaigns more tactical than strategic about Women's Day?

Brands continue to be tactical, not strategic; fall prey to stereotypes in their efforts to align with the cause of women around Women's Day say experts

Tough moms and loving moms, feisty daughters and daughters-in-law, caring wives and confident bread-earners—surf through the plethora of ads, contests and hashtags around March 8, the day designated as Women’s Day and it is nearly impossible to find a brand that has not pitched in with an ad in its honour or, a stereotype that has been left alone. Be it FMCG, home care, jewellery, automobiles, financial services or e-commerce, there is scarcely a category that is not celebrating the day. 

Naturally so; women are a big target consumer group and brands are keen to serve their cause.  But the