Amid subdued overseas markets, especially South East Asian countries like Vietnam, Indian groundnut exporters are turning to domestic retail businesses such as peanut products including peanut butter and confectioneries. Players like Agrocrops Exim Limited and others are looking to enhance exports even as they diversify into domestic retail.
"Value addition in groundnut is happening in a small way, but is gradually increasing as demand in domestic as well as international market is growing. Some leading exporters have shown interest in it. As it is an untapped area, there is huge potential for value-added peanut products," said an official of Agricultural and